BotBaked owner Jenny Branley makes delicious home baked cupcakes made from scratch with ❤. Jen is often lovingly referred to as “Jennybot” due to the beeping of the insulin meter she wears on a daily basis to monitor her blood sugar. I took the robot motif and created a logo depicting a female robot presenting a very large cupcake. And so, BotBaked was born.
The logo features a colorful illustration using a subtle color scheme. The “BotBaked” lettering was hand-drawn and converted to vectors in Adobe Illustrator. Nexa Book was used for the other type treatments and on the accompanying business cards.